A nonprofit organization can take advantage of the Internet for at least eight purposes:

• publicity
• public education
• fundraising
• volunteer recruitment
• service delivery
• advocacy
• research
• communication

Let us look at brief examples of each of these uses in turn.

Publicity

Good sites gain attention. Attention or awareness is exactly what all non-profits need… it accelerates fund-raising efforts, and enhances all the following essential needs:

Public Education

There’s a fine line between grabbing the public’s attention and educating the public about an important social problem or cause.Whatever the mission statement of your non-profit organization is, it needs to be presented with clarity to the various “publics” that all non-profits must influence if they are to be successful. All organizations have several different “publics” which they must influence in a positive way in order to achieve their organizational goals. [Read more…]